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Full Stack Landscape: Target Corporation

Retail · 100,000+ employees

Positioning intelligence for Snowflake

Morgan™

Technology Stack

You saidEnriched

Infrastructure

AWSOn-prem DCs

Compute

Kubernetes (EKS)Lambda

Data

Databricks(renewal: 6 months)TableauKafka

Applications

SalesforceSAPWorkday

Identity

Okta

Security

CrowdStrikeZscaler

AI/ML

Databricks ML

The Play

High Urgency

Data Cloud Consolidation

Snowflake Data Cloud

Databricks renewal in 6 months.

Full Strategic Playbook

Upgrade to Pro to unlock:

Talk Track — what to say in the meeting

Also Position — cross-sell pathways

Partner Entry Points — 3 co-sell entry points

Discovery Questions — 3 evidence-based questions

PDF export — ready to attach to an opportunity

Unlock Full Playbook — $299/yr

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That's $25/month. One closed deal pays for 10 years.

Integration Stories

Salesforce Data Cloud → Snowflake

Bi-directional data sharing between Salesforce and Snowflake. Unified customer 360 powering personalized offers across online and in-store.

Tableau → Snowflake

Native connector for direct query — no data movement. Self-service analytics for merchandising and supply chain teams.

Talk Track

“Your Databricks renewal is coming up in six months, and I know your merchandising team needs real-time inventory visibility across 1,900 stores. What if you could unify your customer data from Salesforce, supply chain signals from SAP, and third-party retail datasets from Snowflake Marketplace — all in one governed platform your Tableau users already know how to query?”

Also Position

Snowflake Marketplace — Third-party retail and weather datasets for demand forecasting

Snowpark — Run ML workloads natively — displaces Databricks ML without moving data

Partner Entry Points

SalesforceTechnology

Bi-directional data sharing with Data Cloud

Joint customer 360 for personalized retail

AWSCloud

Snowflake on AWS Marketplace

Cloud consolidation and committed spend optimization

OktaIdentity

SSO and governance for data access

Zero trust data platform — role-based access across all retail data

Discovery Questions

Who owns the Databricks renewal decision?

Knowing if it's the data engineering team or a VP of Analytics shapes the displacement approach

How are they handling real-time inventory data today?

Streaming ingest story — Snowpipe vs. current Kafka-to-Databricks pipeline

What third-party data sources do merchandising teams use?

Snowflake Marketplace angle — weather, foot traffic, and competitive pricing datasets

Competitor Presence

Databricks in Data layer — Incumbent — renewal in 6 months

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